• Martin Fenton

  • Matija Grcic


Avon.com: An Umbraco approach to a headless CMS.

Session topics: ecommerce,architecture,design

In this session, you will learn how to use Umbraco as a headless CMS an approach DeCare Systems Ireland (DSI) took as they saw it has brought value to their customers while allowing faster development cycle.

We will explain the difference between traditional and headless CMS on a practical example used on the Avon.com website. We’ll start by looking at the importance of the API and raw data focusing on the implementation details explaining modular structure and its benefits. After a deep dive into code we’ll finish outlining the scalability, applicability, extensibility and overall pros and cons of the headless CMS approach.

The goal of this session is to give you an overview of how easy it is to extend Umbraco and deliver flexible modular content components to provide real value to your customers.